Sciclitano is a Rome-based rapper, born in 2003, who for years has embodied the old-school style of the capital’s hip hop scene. In contrast with the new generation, increasingly aligned with mumble and trap sounds or aesthetics inspired by the American scene, Sciclitano comes in hard and uncompromising, cutting through his opponents like a scimitar. The inspiration for the brand identity comes from his family background of Libyan origin and from his passion for luxury brands such as Gucci and Aquascutum. The Sciclitano brand and logotype were created to support the visual identity of his new album project, which unfolds through a series of singles before culminating in a full-length release. The project was developed using the Adobe suite, in particular Adobe Illustrator, artificial generation programs, and TouchDesigner for the creation of the title card of his first single, CAOS CAOS CAOS.

Made at Havoc Studio.