FACE is an event series hosted at Hotel Butterfly in Rome, for which I was responsible for the visual communication and design throughout its development. From the first editions, I worked on defining a visual identity that could adapt to the different moods of each night while remaining immediately recognizable. The project included the design of posters, digital assets, and promotional materials, with each campaign built around the specific atmosphere, lineup, and energy of the event. Rather than following a fixed template, the visual language evolved from edition to edition, maintaining a consistent identity while leaving room for experimentation. Over time, my role expanded to overseeing the project's overall visual direction, shaping the communication across every touchpoint and contributing to the identity that came to define FACE within Rome's nightlife scene. Made at ess.t.d. Studio